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Golden Airlines KINGHELM Song Shiqiang talks about Beidou (below)

release time:2022-03-17Author source:SlkorBrowse:1271

Mr. Song Shiqiang and Shenzhen Jinhangbiao Electronics Co., Ltd. have been working hard in the Beidou GPS antenna RF connector industry for more than ten years. The "kinghelm" brand is well-known in the Beidou navigation and positioning RF transmission connector industry. The Jinhangbiao KH series Beidou products are used in automotive electronics, navigation and positioning antenna long-wave timing antenna, microwave radio frequency cable industry has influence and reputation. The "Beidou Experts" official account operated by Jinhangbiao vigorously promotes Beidou popular science and Beidou, people and things about Beidou, and cheers for the development of Beidou BDS. Jinhangbiao does not only treat Beidou as a business, but as a lifelong career. . Jinhangbiao (www.BDS666.com) is an enterprise that started from Huaqiangbei. Mr. Song Shiqiang has been thinking and exploring for the development and transformation of Huaqiangbei. He has written a lot of articles for Huaqiangbei. Huaqiangbei has become a representative of Shenzhen's prosperity and a platform for displaying the achievements of reform and opening up. Mr. Song Shiqiang also actively provided suggestions for Shenzhen's economic development and reform and opening up. Many research articles were published in authoritative media, providing new ideas and expanding new horizons for Shenzhen's economic development, reform and innovation.


Mr. Song Shiqiang, General Manager of Kinghelm Kinghelm, started his business in Huaqiangbei Office

What kind of Beidou chips (modules) will gain an advantage in market competition in the future?

To clarify the ins and outs of this matter, let’s briefly talk about the technical characteristics of Beidou GPS navigation and positioning chips (modules) and the situation of competitors. The Beidou Satellite Navigation System (abbreviation: Beidou BDS) and the US Global Positioning System (GPS), the Russian GLONASS Global Navigation Satellite System (GLONASS) and the European Union Galileo Positioning System (Galileo) have similar technical paths, all of which are microwave radio frequencies. Technology coupled with real-time data computing capabilities define the product development market based on application scenario requirements. The Beidou navigation and positioning module includes two parts: the radio frequency chip and the baseband chip. The radio frequency chip is responsible for receiving the signals sent by the Beidou GPS satellite, and the baseband chip is responsible for calculating the corresponding geographic location according to the received signals. The functions of the GPS Beidou Galileo GLONASS chip modules are compatible, including the golden navigation mark "kinghelm" and their paired GPS Beidou antennas, which are compatible with each other and can hot switch between GPS and Beidou functions. Therefore, Beidou chips and other navigation chips face fierce homogenization competition. Beidou BDS has a latecomer advantage in technical layout, and it also has a latecomer disadvantage in the market. If Beidou chips have market competitiveness and development, they must work hard in the following aspects:




Kinghelm Beidou GPS Navigation and Positioning Module Beidou GPS Antenna RF Cable Terminal

Products such as industry with high precision, high quality, strict reliability and Beidou's unique "Beidou Short Message" have good profits but small market volume. For example, for the civil connector RF socket products of Jinhangbiao (www.BDS666.com), the salt spray test is generally 24 hours, while the Beidou B3 antenna customized connectors and terminals, the salt spray test should reach at least 96 hours. In the gold-plating process, high-purity gold should be used instead of chemical gold, and the metal layer on the gold-plated attachment surface should be thickened. The Beidou navigation antenna for special purposes in the industry has to undergo rigorous vibration tests, and the cost and price of the antenna will go up.

In the field of civilian consumer goods, which seems to have no threshold, it is the main battlefield of the competition between Beidou chips and GPS chips. The product profit is thin but the volume is particularly large. The characteristic of the chip industry is that there is a moat when you talk about volume. Due to market reasons, there are only a few domestic companies that insist on making Beidou chips. Taidou Microelectronics and Zhongke Microelectronics are still working hard, but their main business goals have shifted. Huada Beidou is a rising star in the development and application of Beidou chips, and Hunan Guoke Microelectronics is still struggling. To be honest, these important weapons of the country also depend on the long-term uninterrupted large-scale investment of the national team, and they can only survive at a critical time.




Domestic Beidou chip (compatible with GPS) research and development enterprises and products

At present, the domestic Beidou GPS chip module and the high-end market such as vehicle grade cannot compete with Switzerland's u-blox. The market share of u-blox's Beidou GPS chip module is far ahead. Consumer goods compete for cost-effectiveness and scale. Domestic Beidou GPS chips cannot compete with Taiwan's MTK MediaTek and MediaTek's 2035 sets, which are in a monopoly position in small positioning trackers. In terms of mobile smart terminal products such as wearable mobile phones, Broadcom, Qualcomm, MTK, Spreadtrum, Qualcomm, Huawei, vivo, Xiaomi, OPPO, etc., all integrate functions such as navigation and positioning gyroscopes on the core processor. Beidou GPS navigation and positioning is only a small function. The explosion of personal wearable products is just around the corner. Among them, the Beidou GPS navigation and positioning function is essential, but the battery life, light weight, and perfect functions are the general trend, which requires Beidou GPS chips (modules) in special industry qualification certification, small size, Efforts have been made in low power consumption, positioning accuracy, integration, compatibility, stability, and ecological creation. The domestic Beidou GPS chip started relatively late, this point is the best chance to catch up with foreign GPS chips!



Golden beacon kinghelm non-standard custom Beidou navigation antenna cable smp connector


Of course, Beidou BDS can also use unique technologies (such as Beidou short messages) and specific application scenarios in China to compete with GPS in a differentiated way. In terms of differential, inertial navigation, high-precision RTK positioning, space-time integrated information, ground-based enhancement, autonomous driving, spatial position data, etc., there is still a lot of room for development in the incremental market.




The WeChat official account of "Beidou Expert" operated by Jinhangbiao Company is Beidou BDS Drum and Call, which achieves the purpose of disseminating Beidou technology and Beidou knowledge. It is hoped that the Beidou system can be used well BDS666. The website www.BDS666.com of the Golden Beacon has opened up the "Beidou Experts" column, which includes the information of well-known experts in the Beidou industry, such as the academician Sun Jiadong, the Beidou master, Cao Chong, Yang Yuanxi, the Beidou goddess Xu Ying, and other big names. There are also related Beidou navigation and positioning technology analysis application product solutions, etc., and spare no effort to promote Beidou BDS. It is the mission of the official account of "Beidou Expert" to tell the story of Beidou well and the story of Beidou people well. There are more people using Beidou, and the Beidou ecology has begun a virtuous cycle. Our Beidou BDS can be said to have won a steady victory.

What are the application markets of Beidou chips? Which areas are most likely to become hot spots?

As mentioned above, the Beidou BDS satellite navigation system and the US GPS global positioning system, the Russian GLONASS global navigation satellite system and the EU Galileo Galileo positioning and navigation system, the underlying technologies are microwave radio frequency technology, coupled with data computing functions. The Beidou GPS navigation and positioning module includes two parts: the radio frequency chip and the baseband chip. The radio frequency chip is responsible for receiving the signals sent by the Beidou GPS satellites, and the baseband chip is responsible for calculating the corresponding geographic location according to the received signals. The Beidou GPS antenna of our golden beacon kinghelm is to receive the Beidou GPS signal at the front end of the Beidou GPS radio frequency chip. The radio frequency connection terminal of kinghelm ensures the normal transmission of the signal, free from external interference and reduces signal attenuation. The functions of the chip modules of the GPS Beidou Galileo GLONASS Galileo Galileo positioning system are all compatible, and application manufacturers define products and develop markets according to the application scenarios of navigation and positioning spatiotemporal information. Kinghelm and their paired GPS Beidou antenna ipex terminal cable Type-C connectors are compatible with each other and used interchangeably.



The new product ipex transfer terminal Type-c connector series of kinghelm company

There are still many application market scenarios for Beidou chips. My Golden Beacon (www.BDS666.com) Lao Song believes that in the stock market, our Beidou BDS, which has been done with GPS before, can be done again. The navigation and positioning market has developed for decades. The total is still not small. In incremental markets such as navigation, positioning and location space, there are also hot driverless and rapidly developing personal smart wearables, as well as Huawei, Xiaomi, vivo, and OPPO smart watches, as well as Beidou student cards, smart elderly care bracelets, and agricultural product supply. Chain traceability, etc., all need to use the positioning function of BDS Beidou GPS. Smart cities, smart security, weapons and equipment, ocean fishing, ocean transportation, Internet of Things, Internet of Vehicles, smart agriculture, personal sports health care products, etc. are all emerging markets of Beidou.

The GPS system in the United States was put into use in 1964. In 1994, it met the requirements of all-round, all-weather, and full-time. Through technological advantages and first-mover advantages, it almost monopolized the satellite navigation business. At present, the dominant position is still dominated by American GPS, accounting for 29%. In 2020, the Beidou system has completed the global networking. After the strategic construction of the "Belt and Road", the Beidou application has entered the promotion stage, and it currently occupies 11% of the global market. Followed by the relevant markets in Europe and Japan. The international competitiveness of Beidou BDS in the global market is also improving. According to data from the China Academy of Information and Communications Technology, it is expected that in the future, global satellite navigation will be interconnected and complement each other with new technologies such as 5G and the Internet of Things. Technological infrastructure provides precise spatiotemporal information.





Golden beacon kinghelm RF Beidou GPS antenna WiFi antenna external 2.4G antenna glue stick antenna

The hot areas of the market in the future, I, Golden Beacon (www.BDS666.com) Lao Song would like to add. Beidou BDS can also use its unique technology and the advantages of being close to domestic application scenarios to compete with GPS in a differentiated way. There are differences in the unique Beidou short message signal of Beidou system, Beidou high-precision differential, Beidou inertial navigation, high-precision RTK positioning, space-time position information, Beidou ground-based enhancement, indoor small-scale location geographic information data, and air and space position data. Lack of space will be the next hot spot. For example, the Beidou high-precision module of Shenzhen Tiangong Measurement and Control Co., Ltd. (www.skylab.com.cn) does a good job, and it is matched with the type-c connector of the Beidou GPS antenna cable of our golden beacon kinghelm to provide services to customers, and the effect is very good. it is good. At present, the industry measurement and control is vigorously developing the Beidou positioning BDS+UWB indoor positioning technology, and the market prospect is very good.

Which product of Kinghelm is the most popular? Please explain why.

I think this question needs to be answered in three parts, that is, the three time periods of Jinhangbiao's previous hot products, current hot products and future hot products.

In the past few years, the best-selling products of the Kinghelm brand of the company are the GPS Beidou dual-mode car antenna and the matching car ipex connector board terminal block. The non-standard ceramic sheet of this product, from the formulation of ceramic powder, private mold opening, debugging, silver paste printing, and welding inspection of PCB board connecting lines, are all independently completed by the R&D team of JinBaoBiao. At the beginning, it cooperated with the channel sales of the "two customers and one danger" department standard machine, and supplied the Beidou GPS antenna connection board terminal socket for the Beidou industry, such as Youwei Information, Huabao Technology, Boshijie, Meiligao, and ZTE IOT. And so on, with the vigorous expansion of the market of Beidou antenna products of the Golden Navigation Beacon, it has gradually entered the automotive pre-installation market or become a secondary supplier of parts and components for the complete vehicle. The main customers of Jinhangbiao are Nanjing Jinlong, Nanjing Ford and Sinotruk headquartered in Jinan, most of which are used in special vehicles. The quality of Jinhangbiao Beidou products has passed the strict automotive-grade certification. The company has steadily improved in supply chain management, incoming material inspection, product standardization, quality control, product consistency and business services for customers. Jinhangbiao, Shaanxi Automobile Group, BYD Automobile, Xiaopeng Automobile, etc. have begun to cooperate with small batches of supply, waiting for the opportunity to have large batch orders!

At present, the market response of the new product ipex radio frequency socket launched by Kinghelm is very good. The full name of ipex radio frequency socket is the first generation IPEX board-side patch antenna socket of RF coaxial, the model is KH-IPEX-K501-29, which is widely used PCBA/FPC board-to-board connection, Beidou GPS intelligent terminal, smart city, Internet of Vehicles, Internet of Things, automotive electronics and other products and industries, benchmarking Hirose HRS's U.FI-R-SMT, I-PEX brand 20314- 001E-01 and GIGALANE's CMJ-S01-001 are the most popular products of Jinhangbiao in Lichuang Mall (www.szlcsc.com) and Core Hunting Network (www.ichunt.com).


Kinghelm's new product ipex RF board terminal block UFL connector is sold on the e-commerce platform

Kinghelm (www.BDS666.com) also launched a new RF SMA connector adapter female, the model is KH-SMA-K513-G, which can be compared with the SMA products of Hirose HRS Murata MURATA, suitable for various types of electronic products.

Entering the information society, there are more and more 3C digital products and intelligent information terminals, and there are more and more information transmission and delivery scenarios. The market prospect is getting better and better. Jinhangbiao has developed a variety of Type-C connectors for this purpose, including Type-C connectors such as STM sinking board, STM sinking board short body SMT, etc., as well as Hybird double-row SMT waterproof (waterproof grade IPX4-IPX7) applied to sinking board ) Type-C connector, etc. It can provide customers with customized drawings or customized Type-C connectors for integrated terminal products.




Kinghelm's new product KH-TYPE-C-16P type Type-C connector

The future product layout of Golden Beacon (WWW.BDS666.COM) will be in the industry. With the maturity of the Beidou BDS system and the enhancement of my country's comprehensive national strength, the game between my country and the United States will be comprehensive. In order to protect the fruits of the people's labor and to receive due respect for the Chinese nation, my country's  industry will invest heavily in its development. Jinhangbiao has built a high-performance microwave far-field darkroom in its Tangxia factory, and purchased experimental detectors such as network analyzers, salt spray testers, temperature and humidity double 85 testers, and high and low temperature testers. For special industries such as industry, products such as Beidou B3 frequency bomb-borne high-precision antennas and non-standard customized connectors have been developed, which are the focus of future research and development of Jinhangbiao Company, and are currently supplied to several industry units. With the development of Golden Beacon and the technology of Beidou navigation, positioning and navigation connectors, Golden Beacon is also developing long-wave antennas, Roland C antennas, Beidou timing antennas, geomagnetic navigation antennas, and Beidou antenna RF cables that resist signal interference and attenuation. The product will become a new explosion of the Golden Navigation Beacon!



Beidou B3 frequency bomb-borne high-precision antenna developed by Kinghelm Golden Beacon

What role will the Golden Beacon play in the Beidou industrial chain in the future?

my country's satellite navigation and location service industry is developing rapidly. According to the "2021 White Paper on the Development of China's Satellite Navigation and Location Service Industry", the overall output value of my country's satellite navigation and location service industry in 2020 will reach 403.3 billion yuan, an increase of about 16.9% over 2019. %. It is expected that by 2025, the chip and terminal market scale will directly form 500-1000 million per year, and the overall output value will reach 800-1000 billion yuan. In the development of the Beidou industry, our Golden Beacon (www.BDS666.com) must seize this once-in-a-lifetime opportunity.




The Beidou industrial chain is mainly divided into three major links: upstream basic components, midstream Beidou intelligent terminals, and downstream operation services. The upstream basic components are mainly chips, boards, antennas, etc. We, Golden Navigator, develop and produce Beidou antenna connectors and other products in the upstream of the Beidou industry chain, specializing in microwave radio frequency signal transmission. The boards were previously occupied by foreign companies such as Trimble, NovAtel and Javas. Now domestic manufacturers have broken through the technological monopoly and are now gradually grabbing the market. The Beidou GPS intelligent navigation and positioning terminal in the middle reaches, coupled with the small terminal market capacity of personal sports health care and other functions, has a very large market capacity. The downstream geographical and location operation services have stable income and high added value, and the development momentum is very good.




Famous calligrapher Chen Yongyi wrote the title of Jinhang "Golden Navigation Marker to the Big Dipper"

The positioning of Jinhangbiao in the Beidou market and antenna products is very clear. In terms of high-precision antennas for Beidou  industry, Jinhangbiao takes Huaxin antennas as the learning object; in the customization of anti-jamming connector terminal joints, learning to benchmark Tongmao connectors ; In terms of civil Beidou GPS antennas, it is benchmarked against Jiaxing Jiali Antenna Co., Ltd. under the listed company Beidouxingtong Group; in terms of products such as the RF board terminal block TYPE-C connectors newly developed by "kinghelm", TE Tyco connectors are used. Study with domestic and foreign peers such as Molex Hirose.

The Jinhangbiao R&D team has 3 doctors, including one doctor from Tsinghua University, 18 masters, more than 30 professional Beidou GPS navigation and positioning and radio frequency microwave engineering technicians, and originally obtained a number of invention patents and 30 patents for GPS Beidou navigation and positioning products. A number of software copyrights.

Jinhangbiao continuously invests in the research and development of new products, and spares no effort in building the "kinghelm" brand. In the future Beidou industrial chain, Jinhangbiao adheres to the "independent and controllable" R&D and production route, grasps the core value and pricing power of products, adheres to the road of combining the development of "kinghelm" branding and channelization, and uses two-wheel drive of R&D and branding. The margin navigation mark has developed steadily and rapidly, and firmly grasps the advantages of the Beidou GPS antenna RF connector industry in the upstream of the Beidou industry chain.

In terms of product R&D and production, after stabilizing the market of Beidou GPS antenna radio frequency microwave connectors for vehicle-mounted Beidou GPS antennas and civilian Beidou GPS antennas, Jinhangbiao has made persistent efforts in recent years to develop in-depth in terms of high-precision Beidou B3 navigation antennas and special connectors for missile-borne antennas. , developed a variety of TYPE-C connectors, IPEX, SMA and other products such as radio frequency connection board end sockets, etc., and continued to consolidate the position of the golden navigation mark in the Beidou industry.




In terms of brand building, Golden Navigation first believes that high-quality products can speak for themselves, and the "kinghelm" Beidou GPS antenna products and supporting products are of good quality and cost-effective. Not only provide customers with Beidou GPS antennas, but also provide supporting RF cables, RF adapter cables, RF board-end RF socket connectors TYPE-C connectors, etc., to provide customers with one-stop service for RF signal transmission. The second is the long-term online and offline promotion of the kinghelm brand, paying attention to the realization of Internet marketing traffic. As a well-known electronic components trading platform, Lixin.com has always strongly supported the domestic substitution of semiconductors. The "Liexi 618" promotion launched this time includes discounts such as full gifts, big coupons, and special area discounts. Rarely ever. Jinhangbiao is still in Lichuang Mall (www.szlcsc.com), Huaqiang Electronic Network (www.hqew.com), Weixiang Mall, Hard City, Baidu baidu Love Sourcing, Jingdong jd e-commerce platform, Alibaba 1688, Huaqiang E-commerce platforms such as Autumn Mall and Jizhongxin.com have been fully launched and have achieved remarkable results. Kinghelm does a good job in the CIS system of the company and its products, vigorously promotes Beidou soft articles, participates in various exhibitions, forums and salons in the Beidou GPS industry, etc., so as to improve the company's influence and brand reputation, so that the golden navigation mark products and the kinghelm brand have a good industrial ecology .



General Manager Song Shiqiang awarded awards to the electronic peers who participated in the Huaqiang Beidou GPS Salon

Beidou BDS is an important weapon of a great power. It can break the monopoly blockade of GPS in the and let us not be controlled by others. It is an important driver of economic development in the civilian field and can be applied to all aspects of the national economy. We must promote Beidou, maintain Beidou, and use Beidou well. Jinhangbiao Electronics Co., Ltd. operates the "Beidou Expert" WeChat public account, which promotes the Beidou system, tells the story of the Beidou, popularizes the knowledge of the Beidou, and provides suggestions for the development of the Beidou. For the development of Beidou, for the strength of the motherland, and for the bright future of our company, all the staff of Kinghelm have been working hard, and hope to work hard with our Beidou colleagues!

  Disclaimer: Mr. Song Shiqiang, the author of this article, this article only represents the author's personal views, not the views of Saco Micro and the industry. It is only for reprinting and sharing, and supports the protection of intellectual property rights. Please indicate the original source and author for reprinting. If there is any infringement, please contact us delete.

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