Interviewee: Song Shiqiang, general manager of Jinhangbiao Electronics

Mr. Song Shiqiang and Shenzhen Jinhangbiao Electronics Co., Ltd. have been working hard in the Beidou GPS antenna RF connector industry for more than ten years. The "kinghelm" brand is well-known in the Beidou navigation and positioning RF transmission connector industry. The Jinhangbiao KH series Beidou products are used in automotive electronics and positioning antenna long-wave timing antenna, microwave radio frequency cable industry has influence and reputation. The official account of "Beidou Expert" operated by Jinhangbiao vigorously promotes the promotion of Beidou science and Beidou, speaks well about the people and things of Beidou, and cheers for the development of Beidou, not only as a business, but as a lifelong career. Jinhangbiao (www.BDS666.com) is an enterprise that started from Huaqiangbei. Mr. Song Shiqiang has been thinking and exploring for the development and transformation of Huaqiangbei. He has written a lot of articles for Huaqiangbei. Huaqiangbei has become a representative of Shenzhen's prosperity and a platform for displaying the achievements of reform and opening up. Mr. Song Shiqiang also actively provided suggestions for Shenzhen's economic development and reform and opening up. Many research articles were published in authoritative media, providing new ideas and expanding new horizons for Shenzhen's economic development, reform and innovation.

Mr. Song Shiqiang, General Manager of Kinghelm Kinghelm, started his business in Huaqiangbei Office

Media interviews: No. 1 Xinwen Road is a media affiliated to ICeasy (www.iceasy.com), focusing on reporting figures, events and products in the semiconductor chip industry. Follow-up content will be published in "China Electronic Business" magazine

Song Shiqiang's questions about the Beidou nine and nine answers (9):

What role will the Golden Beacon play in the Beidou industrial chain in the future?

my country's satellite navigation and location service industry is developing rapidly. According to the "2021 White Paper on the Development of China's Satellite Navigation and Location Service Industry", the overall output value of my country's satellite navigation and location service industry in 2020 will reach 403.3 billion yuan, an increase of about 16.9% over 2019. It is estimated that by 2025, the chip and terminal market scale will directly form 500-1000 million per year, and the overall output value will reach 800-1000 billion yuan. Under the favorable situation that the Beidou industry will take advantage of the drastic development, our Golden Beacon (www.BDS666.com) must seize this once-in-a-lifetime opportunity.

The Beidou industrial chain is mainly divided into three major links: upstream basic components, midstream Beidou intelligent terminals, and downstream operation services. The upstream basic components are mainly chips, boards, antennas, etc. We, Golden Navigator, develop and produce the RF signal transmission of the Beidou antenna connector upstream of the Beidou industrial chain. Board cards were occupied by overseas companies such as Trimble, NovAtel and Javas earlier. Now domestic manufacturers have broken through the status quo of technological monopoly and are gradually grabbing back the market. The midstream Beidou GPS intelligent navigation and positioning terminal, coupled with functions such as sports and health care, has a very promising market. The downstream geography and location operation services are also developing very well.

Famous calligrapher Chen Yongyi wrote the inscription "Golden Navigation Mark refers to the Beidou" for the golden beacon kinghelm

Jinhangbiao has a very clear product and market positioning. In terms of high-precision antennas for Beidou industry, Kinghelm takes Huaxin antennas as the object of study; in the customization of anti-jamming connector terminal joints, it learns to benchmark Tongmao connectors; in civilian use In terms of Beidou GPS antennas, it benchmarked Jiaxing Jiali Antenna Co., Ltd. under the listed company Beidouxingtong Group; in terms of products such as the newly developed RF board terminal TYPE-C connectors by "kinghelm", TE Tyco connectors and Molek Si Hirose and other domestic and foreign counterparts to study.

 Golden beacon kinghelm RF board terminal block ceramic chip Beidou antenna GPS antenna series

The research and development team of Golden Navigator has 3 doctors and 18 masters, and more than 30 professional Beidou GPS navigation and positioning and radio frequency microwave engineering and technical personnel. It has originally obtained a number of invention patents and software copyrights for GPS Beidou navigation and positioning products. Jinhangbiao continuously invests in the research and development of new products, and spares no effort in building the "kinghelm" brand.

In the future Beidou industrial chain, Jinhangbiao adheres to the "independent and controllable" R&D and production route, masters the core value and pricing power of products, and combines the development of Jinhangbiao's "kinghelm" branding with the two-wheel drive of R&D and branding. Come to guarantee the stable and rapid development of the navigation company, and firmly grasp the advantages of the Beidou GPS antenna RF connector industry in the upstream of the Beidou industry chain.

 Kinghelm brand kh series Type-C connector socket

In terms of product R&D and production, after stabilizing the market of Beidou GPS antenna radio frequency microwave connectors for vehicle-mounted Beidou GPS antennas and civilian Beidou GPS antennas, Golden Navigator has made persistent efforts in recent years to develop in-depth development in the special connector cables of high-precision Beidou B3 navigation antennas for missile-borne antennas. , developed a variety of TYPE-C connectors, IPEX, SMA and other products such as radio frequency connection board end sockets, etc., and continued to consolidate the position of the golden navigation mark in the Beidou industry.

In terms of brand building, Golden Navigation first believes that high-quality products can speak for themselves, and the "kinghelm" Beidou GPS antenna products and supporting products are of good quality and cost-effective. Not only provide customers with Beidou GPS antennas, but also provide supporting RF cables, RF adapter cables, RF board-end RF socket connectors TYPE-C connectors, etc., to provide customers with one-stop service for RF signal transmission. The second is the long-term online and offline promotion of the kinghelm brand, paying attention to the realization of Internet marketing traffic. As a well-known electronic components trading platform, Lixin.com has always strongly supported the domestic substitution of semiconductors. The "Liexi 618" promotion launched this time includes discounts such as full gifts, big coupons, and special area discounts. Rarely ever. As a domestic alternative brand, Kinghelm Salkor Semiconductor participated in this 618 promotion. Mr. Song Shiqiang said that the core-hunting network (www.ichunt.com) is an important part of the whole network marketing of Kinghelm, Sako, and slkor, and that the company is still in Lichuang Mall (www.szlcsc.com) and Huaqiang Electronic Network (www. hqew.com), Weixiang Mall, Hard City, Baidu baidu Love Sourcing, Jingdong jd e-commerce platform, Alibaba 1688, Huaqiu Mall, Jixinwang and other e-commerce platforms have been fully launched and have achieved impressive results. Sales Results. Kinghelm does a good job in the CIS system of the company and its products, vigorously promotes Beidou soft articles, participates in various exhibitions, forums and salons in the Beidou GPS industry, etc., so as to improve the company's influence and brand reputation, so that the golden navigation mark products and the kinghelm brand have a good industrial ecology .

General Manager Song Shiqiang awarded awards to the electronic peers who participated in the Huaqiang Beidou GPS Salon

Beidou BDS is an important weapon of a great power. It can break the monopoly blockade of GPS and let us not be controlled by others. It is an important driver of economic development in the civilian field and can be applied to all aspects of the national economy. We must promote Beidou, maintain Beidou, and use Beidou well. Jinhangbiao Electronics Co., Ltd. operates the "Beidou Expert" WeChat public account, which promotes the Beidou system, tells the story of Beidou, popularizes the knowledge of Beidou, and provides suggestions for the development of Beidou. For the development of Beidou, for the strength of the motherland, and for the bright future of our company, all the staff of Kinghelm have been working hard, and hope to work hard with our Beidou colleagues!

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